WELLA Professionals has signed on as the official hair styling and product sponsor for MBIFW 2013.  

WELLA Professionals creative team will work with each designer to create the hair looks for their shows and will host a Backstage Beauty Lounge for press interviews and prepping the models for the shows

Sobol-Perry Fashion Productions assisted NBC with their casting for Florida based designers to participate in Season 2 of the new hit reality show, Fashion Star. 

www.fashionstarcasting.com/open-casting-calls

The Miami casting will take place July 28^th at Macy’s in downtown Miami.  Twelve designers will be receiving VIP status at the casting including Julian Chang, Cesar Rosario, Erin Healy, Renato Armijo for Ever After, Lisu Vega, Irmgard Estelrrich- Grasman for Una Luna, Ella Bella Rozio, Eva Wittels for Eva Danielle, Francisco Azucar and Natasha Tan

The Sobol-Perry Team will be traveling to Guayaquil August 1 – 4, 2012 as the honored guests of this event. 

The producers of Ecuador Fashion Week are organizing press conferences and special events, television, magazine and newspaper interviews and appearances, and we will be the Presidents of the Jury for the concurso CN Model´s Search 2012 6ta Edición where we will choose the top model in Ecuador.  The winning designer and model will participate in the 15th anniversary of Miami Beach International Fashion Week in March 2013.

www.ecuadorfashion.org

Beth Sobol Creator and Director of Miami Beach International Fashion Week Honored as one of the illustrious Top Real Women in Fashion Award at the unveiling of ” Petit Pois Spring Collection ” by world renowned designer Viviana G. - winner of ‘Best Prêt-à-Porter Style’ award at Miami Beach International Fashion Week for her Fall 2012 collection.

At an exclusive, invitation only “All White” event, with still-life modeling by Pristine Models, latest in shoes by Lisa Pliner, and styling and make-up by Leonardo Rocco .

For media and Miami’s socialites.

ABOUT BETH SOBOL

Recognized as one of the world’s premier fashion show producers, Beth Sobol’s contributions to launching the careers of the world’s top emerging designers is unparalleled.  An international fashion model for over 20 years, Beth worked for many of the world’s top fashion houses in the US, Europe, South America and Far East before launching MBIFW in 1999. Going into it’s 15th year, MBIFW is ranked #5 on the world fashion calendar and is recognized as the largest and most prestigious international fashion event in the United States.

Beth Sobol has worked with some of the biggest designers in the world and has succeeded in most every area of the unforgiving fashion industry -and she isn’t slowing down yet. Close friend and South Beach nightlife impresario Gerry Kelly says, “Beth put Miami on the world’s fashion map. She is very determined and focused and she has made a huge impact on Miami’s reputation in the eyes of the fashion world. We’re proud that she enables Miami to compete with the other fashion weeks around the world.”

Beth served as a judge at the 2001 Miss Colombia pageant in Cartagena, Colombia where she was presented with the Key to the City, a judge at the 2004 Miss Ecuador pageant in Guayaquil, Ecuador, 2004 Miss Universe pageant in Quito, Ecuador, 2008 Dubai Style Awards in Dubai, UAE  in 2010 at Banja Luka Fashion Fair in Bosnia & Herzegovina and over the years has received five Keys to the City of Miami Beach from two past Mayors.

In April 2006 Beth was named as one of Florida’s Top 100 Power Players by Florida International Magazine, in February 2007 named as one of the 50 Most Powerful People in Miami by Reel Life Magazine, in October 2007 named as one of the Top 25 Influencers in Florida by General Motors Corporation, in November 2009 was presented with the Entrepreneur of the Year Award from the Greater Miami Chamber of Commerce, in March 2010 received the International Women’s Day Award from the World Trade Center Miami, in May 2010 received the Gold Medal Award from Miami Today,  in January 2011 received the Movers and Shakers Award from South Florida Business Leaders Magazine, in July 2011 the Influential Business Women Award from South Florida Business Journal and in August 2012 Ecuador Fashion Week announced the annual ”Beth Sobol International Fashion Award” to be presented to a top designer in Ecuador each year in honor of the work Beth has done in assisting the world’s emerging fashion designers.  In March 2010 Beth was also the keynote speaker at the Women Who Lead Conference at Florida International University impacting hundreds of young women.

VIVIANA G.

“London Boho-American Chic” Collection

Drawing inspiration from Native American and Gypsy cultures which are known for their freedom, colorful lifestyle, and adaptive living, Viviana G creates a unique, spiritual, and passion-driven collection. This collection brings the iconic styles of such women as Stevie Knicks, Marissa Berenson, and Ali Macgraw to life.

www.mypetitpois.com

MIAMI BEACH INTERNATIONAL FASHION WEEK 2012 .. TOO SEXY AND YOU KNOW IT!! LOOK…

Lisu Vega

Misha Vaidya

Zula Studio

Erin Healy

Crystal 4 U

K. Hendrix

Eduardo de las Casas

Petit Pois by Viviana G

Art of Shade by Kayce Armstrong

Ema Savahl

I’m loving the v-line plunging necklines one-pieces - the fabric this season is textured, whimsical and very soft and earthy with - but of course purely sexy.

Emmanouela Iliaki

Minka

Zella Machado

Pais del Sol

AND THE WINNERS ARE……MBIFW DOES IT YET AGAIN!! 2012 and beyond…

Miami Beach International Fashion Week - The Winners, The Movers and The Event of the year..MBIFW 2012. Stellar.

Stunning event..fashion and the amazing people that make it ALL happen!

My view of MBIFW Final Show March & Awards Presentation 2012- Absolutely magnificent.